May 17, 2011 – http://www.usautoenterprises.com
Question: What is Porsche's best-selling model?
Could it be the iconic 911? Sorry. Perhaps the recently introduced
Panamera sedan? Nope. Maybe the more affordable Boxster? Not even.
The answer is the Cayenne SUV.
Do you find anything odd about a two-ton SUV being the undisputed
sales king of the German company known for making sports cars? While
enthusiasts revel in the performance of the company's small sports cars
and the brand's racing history, the fact is that Porsche is a business.
It has employees that conceive of, design, build, and sell products.
From a business perspective, Porsche is just a manufacturer of
widgets, and for a company to remain a going concern, said company must
sell widgets at a profit. Increasing the number of widgets is also
smiled upon by shareholders. This is why Porsche builds the Cayenne:
It's good business.
Since its European introduction in 2002, the Cayenne has been
Porsche's top sales performer, with more than 280,000 sold. According to
insiders at Porsche, profits from the Cayenne helped fund the
development of the most recent 911, Boxster, and Cayman models, as well
as the Panamera. The SUV has been good for the company and ergo, good
for enthusiasts who love the cars that make the company Porsche.
With the onset of the 2011 model year, the Cayenne SUV would have
been nearly as old as Methuselah himself (in car years), so it was time
for something new. Porsche delivered; the entire vehicle is redesigned
and the changes are significant.
Outside and in, the 2011 is so much better than the popular outgoing
model that Porsche could have stopped with a new exterior and a duly
revised interior. But they didn't.
Under the new design, the new Cayenne is much more Porsche-like than
the old. First, it's nearly 400 pounds lighter. This is significant and
impacts the SUV's dynamic performance and fuel economy in a big way.
There are two distinct suspensions:
springs while the other is an air suspension marketed as the Porsche
Active Suspension Management. A $3,000 option, we much preferred the
air-assisted ride as it provides an exceptionally smooth and stable ride
plus suspension settings that ranged from luxury car downy to sporty
stiff.
We marveled at the Auto-Stop function, not because we've never seen
it before, but that this fuel-saving technology seemed out of character
for a sports car company. This feature turns off the engine when the
Cayenne is stopped in traffic and immediately re-starts as the driver
lifts off the brake. Additionally, the audio and ventilation systems
remain fully functional, as do all safety systems. This feature was
necessary to meet new European Union C02 standards, so the Auto-Stop
function is active unless the driver disables it. U.S.-bound Cayennes,
however, don't have to meet the EU emissions standard, so the driver
must activate the Auto Stop function when they feel like being frugal.
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